Simons' Blonde Bombshell - Canada-based department store La Maison Simons taps Jessica Hart for its spring 2013 campaign. The Aussie beauty embodies pure sexy and playfulness in a mix of ready-to-wear, lingerie and swimwear styles photographed by Richard Bernardin. Stylist Fritz accessorizes the blonde bombshell with minimal handbags and jewelry. / Art direction by Marie Thibault, Hair and Makeup by Paco Puertas @ l'Éloi

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